Should I start a blog or Instagram?

May 4, 2022

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Which is better: blogging or Instagram? Is there a distinction between the two?

If you’re looking for solutions to these questions you’ve come to the right place. With the rise of social media, particularly Instagram, many individuals are unable to distinguish between bloggers and Instagrammers. It’s easy to see why, given that many Instagrammers refer to themselves as bloggers, even if they don’t have one.

The battle between blogs and Instagram has raged on for years. I’ll explore whether you should start a blog or start an Instagram account in this article.

Let’s start at the beginning and clear things up.

Blogging vs Instagram

Let’s first start by looking over both blogging and Instagram.

What is blogging?

Blogging is a self-published internet form of writing and media. To start a blog, you’ll need to get a domain name, web hosting, and sign up for a blogging platform such as WordPress. With a free or premium theme, you may create your own website and begin blogging about whatever you like.

Blogs are just web pages with posts.

Finally, a blogger is a person who runs a website on which he or she produces blog articles on various topics. It might be anything from a vacation to clothes to eating.

Blogging statistics (source OptinMonster):

Every month, more than 20 billion pages are seen by 409 million individuals.
Blogs are read by 77% of internet users.
Out of 1.7 billion websites, there are more than 500 million blogs.
Every second, 63,000 Google searches are made.

What is Instagram?

Instagram is a free social networking platform that allows users to share images, videos, and stories with their connections. It’s simple to create an Instagram account; all you need is a phone number or email address, your full name, a username, and a password. That’s all there is to it.

Instagram is much easier to get started with than a blog and is ideal for non-techies.

Anyone who uses Instagram is considered an Instagrammer. It may be a person with five or one hundred thousand followers. It makes no difference. You’re an Instagrammer if you’re utilizing the platform.

Instagram statistics (source Hootsuite):

Every month, almost a billion individuals use Instagram.
Every day, 500 million individuals use Stories.
Every second, 1074 images are added.
Instagram has received almost 50 billion photo uploads.

How much can bloggers make?

Bloggers can earn anything from zero to one million dollars per month, depending on their niche and viewership. Blogging is overcrowded and not a get-rich-quick scam. It will take months, if not a year before you see continuous traffic and earnings.

The average EPMP (profits per 1000 page views) for bloggers is $29.08, according to Income School’s research. A blogger who receives 100,000 page views in a month is expected to make $2908 in that month.

Keep in mind that this figure is an average across all niches, and I’ve seen EPMPs of over $800 from bloggers like Adam Enfroy.

Check out: How To Market Your Blog (Plus Expert Tips)

How bloggers make money:

Display advertising: Advertisements that are displayed across the blog. Bloggers can earn anything from $1 to $50 every 1000 page views, and it’s a passive source of revenue.

Affiliate marketing: When a customer purchases a product through a monitored (affiliate) link, the blogger receives a commission on the total transaction price. Depending on the goods or service, these rates can be anywhere from 5% to 50%.

Digital products: Selling digital printables, photographs, and spreadsheets is a simple method for bloggers to supplement their revenue. The prices of these items can range from $0.99 to $250+.

Courses: If a blogger is considered an “expert” in a certain sector, a course can be a lucrative source of income. Courses range in price from $9 to $1000 and can be video or text-based.

Sponsored posts: A company will pay a blogger to write about and promote a specific service or product to their audience. The remuneration is determined by the number of page views and the audience’s loyalty.

Check out: 5 Best Online Writing Courses You Need To Become A Better Writer

How much can Instagrammers make?

Depending on their following and interaction numbers, Instagrammers can earn anywhere from $0 to $500,000+ per month. It’s a difficult social media network to break into, but if you do, you can earn a lot of money depending on how many followers you have.

Brands typically spend $5 to $10 per thousand followers, according to Finance Buzz. This indicates that a 1 million-follower influencer may earn $5,000 to $10,000 for a single article.

In terms of pay, Instagrammers and bloggers make very different amounts of money, therefore it’s difficult to compare followers to page views.

How Instagram influencers make money:

Ads/sponsored posts: Work with brands to promote their products or services through advertisements or sponsored posts. Per 1000 followers you can earn $5–$10+.D

Digital products: Another approach to gaining steady cash from your Instagram audience is to sell Lightroom presets, eBooks, photos, or videos.

Affiliate marketing: Earn money when someone buys a product after clicking on an affiliate link.

Courses: You can make a lot of money by creating a video or text-based course on a relevant topic in your field. The cost of a course might range from $9 to over $200.

Is a blog better than Instagram?

It’s difficult to say whether a blog is better than Instagram because they’re two very different platforms.

On the one hand, blogging is a fantastic way to express yourself via writing, create your own website, and earn a consistent income. On the other hand, blogging takes time, is tough to grasp, and there is no one-size-fits-all strategy to go viral (unlike Instagram).

Instagram is a fun way to share visual material, grow a fan base, and earn money through sponsored posts and digital products. Instagram, on the other hand, is also time-consuming, tough to grow a following, and mentally draining.

I can’t persuade you to pick between a blog and Instagram; you must make that decision for yourself. However, in the next section, I’ll ask you five questions to assist you to figure out which platform to emphasize.

Now that you have reached the end of this article, hopefully, it could help you with your decision with deciding upon Instagram or a blog.